STOP SELLING ADS PART III

  This is the third time around for this message, same focus, new data. In the Feb. 6, 2017 issue of MOM, (Google newsletter version) and again on July 17, 2017 on this blog, the idea of moving away from “advertising” in favor of marketing “services” was discussed. A new set of data recently discussed […]

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WHY?

What is the most important question we need to answer for a business? When? How much? Where? This is the small stuff. Of course a business wants to know the answers to these questions. And too often we lead with this information. But all of these miss the point. All of these really miss the […]

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TRAINING IS NOT A DIRTY 8-LETTER WORD

Training…training…training…that is just about all we seem to be talking about. Is it really all that necessary? If you look at how much the newspaper (ahem…mutlimedia) world has changed, and how consumers have changed their habits, the answer is yes. This week’s edition of MOM is chocked full of new and updated training information, dates, and […]

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TAKING THE BLINDERS OFF

Training, training, training…sometimes it seems like the changes impacting our business is demanding training every day. That’s the way it’s been for a while now.  We cannot get away from it, learning new products and processes is part of the job. But is that enough? Is the training put in front of us going to […]

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THE CUSTOMER IS ALWAYS…

We are on the verge of our 2018 Local Marketing Workshops in Jacksonville, Kinston, New Bern and Wilmington. While these events lead to customer visits, sales proposals and marketing commitments that we can count on throughout the year, there is a bigger reason for these events. The larger scope of the workshops is educational. These […]

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