AdWords is gone. And we were just starting to get to get to know each other. Well, that’s not quite right. We kind of knew AdWords for a while, and there really is nothing “dead” about advertising with Google. It’s just that the brand AdWords is getting the boot, in favor of Google Ads. Why […]Read More KISS YOUR ADWORDS GOODBYE!
Think you work for a newspaper company? After reading an interview with Mike Reed, CEO of GateHouse parent New Media Investment Group, you might want to think again. (Check out the full interview in the Good To Know section of today’s MOM.) This is not a statement of bias, this is not criticism of “traditional” media, […]Read More NOT YOUR FATHER’S NEWSPAPER
Non-advertising, a term we’ve started to hear more frequently in marketing discussions over the past couple of years, is kind of a big thing…bigger than advertising in fact. According to Borrell Associates, SMB’s spend more money on “non”advertising marketing than they do on actual advertising. But just what exactly is “non” advertising? In simple terms, […]Read More HOW’S THAT NON-ADVERTISING STUFF WORKING FOR YOU?
So you really want to be a digital agency, right? We are a one-stop-shop, allowing local SMB’s to purchase multiple solutions that address their concerns and solve their needs, correct? Well, it turns out that this type of direction may need to be given a second consideration. Even businesses that are already full-fledged digital agencies […]Read More SO YOU REALLY WANT TO BE AN AGENCY, HUH?
This is the third time around for this message, same focus, new data. In the Feb. 6, 2017 issue of MOM, (Google newsletter version) and again on July 17, 2017 on this blog, the idea of moving away from “advertising” in favor of marketing “services” was discussed. A new set of data recently discussed […]Read More STOP SELLING ADS PART III
Kicking off this year’s Best of the Best in our Coastal North Carolina markets, marks a number of changes in how we are going to market with this special publishing event. It also is dawn of a new brand in each of our respective markets. We have discussed several of the changes already. It’s […]Read More BEST OF THE BEST IS MORE THAN A ONE-TIME THING
What is the most important question we need to answer for a business? When? How much? Where? This is the small stuff. Of course a business wants to know the answers to these questions. And too often we lead with this information. But all of these miss the point. All of these really miss the […]Read More WHY?
Training…training…training…that is just about all we seem to be talking about. Is it really all that necessary? If you look at how much the newspaper (ahem…mutlimedia) world has changed, and how consumers have changed their habits, the answer is yes. This week’s edition of MOM is chocked full of new and updated training information, dates, and […]Read More TRAINING IS NOT A DIRTY 8-LETTER WORD
Yesterday (yes on a Sunday), I received an email from a client. She was alarmed to read that Google is actually blocking ads from being seen. As a relatively new ThriveHive client, she was concerned that her digital display campaign would not reach the audience intended. What is this all about? Last week, Google […]Read More GOOGLE IS YOUR FRIEND…AND THEY ARE BLOCKING YOUR ADS
Everyone knows that there are more dollars spent in online channels than in traditional (print or broadcast) channels in local markets. That is a given, that divide was crossed a while back. But did you know that several individual components, comprising online spend, by themselves also surpass anticipated print spending in our markets? The […]Read More LOCAL BUSINESSES ARE SPENDING ON MUCH MORE THAN JUST NEWSPAPERS