STOP SELLING ADS PART III

  This is the third time around for this message, same focus, new data. In the Feb. 6, 2017 issue of MOM, (Google newsletter version) and again on July 17, 2017 on this blog, the idea of moving away from “advertising” in favor of marketing “services” was discussed. A new set of data recently discussed […]

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WHY?

What is the most important question we need to answer for a business? When? How much? Where? This is the small stuff. Of course a business wants to know the answers to these questions. And too often we lead with this information. But all of these miss the point. All of these really miss the […]

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TRAINING IS NOT A DIRTY 8-LETTER WORD

Training…training…training…that is just about all we seem to be talking about. Is it really all that necessary? If you look at how much the newspaper (ahem…mutlimedia) world has changed, and how consumers have changed their habits, the answer is yes. This week’s edition of MOM is chocked full of new and updated training information, dates, and […]

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