Are you using the right tool?

The Wrong Solution Is Like Trying to Drive A Nail With A Screwdriver Just because it’s digital doesn’t make it the right solution. Have you ever heard a customer say, “I’m doing digital…”? What exactly does this mean? First of all, nobody really “does” digital. A business either uses digital tools to conduct business, stay […]

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What Our Customers Are Telling Us

Want to know what customers are doing? Just ask them. And that is exactly what Borrell Assoc. has been doing with their 2017 SMB Survey. The results are in for our markets and they are leaving some great hints for our direction going forward. Our results are a compilation of the Coastal NC markets including […]

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SMB Marketing Tips For The Holidays

The fourth quarter is supposed to be the strongest time of the year for local businesses. Even the National Retail Federation says that almost 20% of annual sales can be attributed to holiday purchases. But Q4 is more than carols, sugar plumbs, and turkey. Halloween is becoming one of the most popular holidays in the […]

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