Stop Selling Ads To SMB’s…They Need Your Service Earlier this year, in the Feb 6 edition of MOM to be exact, we discussed how local businesses don’t really purchase ads, they actually want solutions to a need. But that was our own take. Now it’s time for some experts in marketing services to weigh in […]Read More Stop Selling Ads-Part II
Does this guy remind you of anybody? That’s right, we get all the cool information about emerging marketing trends before anyone else, so we can let local businesses know what they “should” be doing. Makes us sound smart, right? Well, one piece of information coming out of the 2017 Borrell SMB Survey that we should be […]Read More Do As I Say…Not As I Do?
Relationships matter, right? Local businesses purchase our services because of our strong ties to the community right? Or do they say “yes” to our proposals because we back them up with such compelling analytics that they can’t say no? Well, it seems that there’s some truth in both assumptions. Coming out of Borrell’s latest SMB Survey […]Read More Why Do Customers Say Yes?
Amazon’s purchase of Whole Foods is making small businesses think twice about their plans for the future. TRUE STORY I shop at a small, local natural food store in Kinston weekly. I’ve seen the store go from one location, to two locations, eventually closing down one of them, then recently tell me they are […]Read More Amazon Is Buying Whole Foods-Why Should I Care?
Get ready to hear that a few times, it’s how ENC rolls as of today!Read More If it didn’t happen in CRM, it just didn’t happen!