KISS YOUR ADWORDS GOODBYE!

AdWords is gone. And we were just starting to get to get to know each other. Well, that’s not quite right. We kind of knew AdWords for a while, and there really is nothing “dead” about advertising with Google. It’s just that the brand AdWords is getting the boot, in favor of Google Ads. Why […]

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NOT YOUR FATHER’S NEWSPAPER

Think you work for a newspaper company? After reading an interview with Mike Reed, CEO of GateHouse parent New Media Investment Group, you might want to think again. (Check out the full interview in the Good To Know section of today’s MOM.)  This is not a statement of bias, this is not criticism of “traditional” media, […]

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STOP SELLING ADS PART III

  This is the third time around for this message, same focus, new data. In the Feb. 6, 2017 issue of MOM, (Google newsletter version) and again on July 17, 2017 on this blog, the idea of moving away from “advertising” in favor of marketing “services” was discussed. A new set of data recently discussed […]

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WHY?

What is the most important question we need to answer for a business? When? How much? Where? This is the small stuff. Of course a business wants to know the answers to these questions. And too often we lead with this information. But all of these miss the point. All of these really miss the […]

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TRAINING IS NOT A DIRTY 8-LETTER WORD

Training…training…training…that is just about all we seem to be talking about. Is it really all that necessary? If you look at how much the newspaper (ahem…mutlimedia) world has changed, and how consumers have changed their habits, the answer is yes. This week’s edition of MOM is chocked full of new and updated training information, dates, and […]

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