What are customers buying…what’s up and what’s down? The 2017 Borrell SMB Survey is telling us much more about our local businesses than we ever knew before. And it’s information that we should be listing to as we are preparing recommendations for holidays and the New Year. For example, if you knew that more customers […]Read More ARE YOU SELLING WHAT CUSTOMERS ARE BUYING?
Want to know what customers are doing? Just ask them. And that is exactly what Borrell Assoc. has been doing with their 2017 SMB Survey. The results are in for our markets and they are leaving some great hints for our direction going forward. Our results are a compilation of the Coastal NC markets including […]Read More What Our Customers Are Telling Us
The fourth quarter is supposed to be the strongest time of the year for local businesses. Even the National Retail Federation says that almost 20% of annual sales can be attributed to holiday purchases. But Q4 is more than carols, sugar plumbs, and turkey. Halloween is becoming one of the most popular holidays in the […]Read More SMB Marketing Tips For The Holidays
When Do Local Businesses Want to Start Discussing The Holiday Season? Labor Day marks the end of summer. But did you know that it also marks the beginning of the biggest ad-buying month of the year? Yep, that’s right. This is a fact, it’s not a forecast, assumption, or estimate. More advertising is scheduled and […]Read More September is the biggest ad buying month of the year