He Did It All In Just One Night! Hi, I’m Ebenezer, Multimedia Sales Consultant. And I am a new man. Last night I was visited by 3 spirits, and they showed me where I’ve been, where I am today, really, in the eyes of advertisers and clients, and where I am going. As my new […]Read More EBENEZER SCROOGE-MULTIMEDIA SALES EXECUTIVE?
IT’S NOT ABOUT THE MEDIA… IT’S ABOUT THE MARKETING! “If you want to generate enough money to support a content play, you’ll have to redefine yourself as a marketing company, not a ‘media’ company…” -G. Borrell The words above, come from an interview with Gordon Borrell appearing in the Nov 2, 2017 posting on StreetFightMag, […]Read More WHO ARE WE?
STOP SELLING ADS! 75% of local marketing budgets will be allocated to “non” advertising methods in 2018. This comes out of the 2017 Borrell SMB survey recently conducted. So what do we do about it? “Stop selling ads” is a little drastic, but it really refers to focusing more on the long term aspect of […]Read More 75% OF MARKETING DOLLARS ARE NOT SPENT ON ADS. SO WHAT DO I DO NOW?
2018 Is Starting To Look Clearer We are not done with 2017 yet, but we already know where 2018 is headed. Borrell Associates has released their forecast for 2018, based on national surveys of local businesses. And it spells out continued growth overall, but not all media will track similarly. Overall growth for local […]Read More 2018 AD SPENDING FORECAST-SOME GO UP, SOME GO DOWN