10 REASONS WHY LOCAL BUSINESSES NEED OUR HELP

 

With our Workshops in full swing, here are 10 reasons “why” local businesses need more than sales. Our local business communities are looking for answers, expert advice on how to better manage the marketing end of their business.

  1. There were 17 Google updates to its search algorithms in 2017. Do local businesses know how they affect their search results?
  2. There were 14 updates to Facebook news feeds in 2017. Do local businesses know how these affect their presence on Facebook?
  3. 70% of local SMB’s consider themselves a novice or apprentice when it comes to managing their own marketing.* If they are novices at marketing, in their own words, how are they going to make expert decisions that will work?
  4. And yet, 65% of businesses surveyed in our markets state that they are going to increase their online spending in 2018. * We are not alone, everyone is a digital marketing seller these days. But not everyone has the expertise to do a good job at it. 
  5. Local SMB’s spend more than 9 hours each week on their marketing* That is one entire work day devoted to marketing!
  6. On average business posts on Facebook reach less than 10% of the people who have “liked” them*** Too many businesses are still focused on “Likes” without being able to reach those same people with subsequent messaging.
  7. Facebook news feeds are starting subordinating business posts in favor of posts that “friends” share.** Yes, this will impact newspaper.com posts. But it also impacts ALL posts from businesses!
  8. When tracking advertising success, businesses in our markets rely more on what customers tell them, than on hard transactional (sales) data, and they rely more on what they see and hear with their own eyes and ears than they do on hard metrics and analytics from their media partners.* We can help local businesses see the hard data behind strong marketing campaigns, enabling the right decisions.
  9. More than 10% of local businesses in our markets that were surveyed, do not track their advertising results to determine success!* This is a group that needs help most of all. 
  10. 80% of local businesses in our markets do not outsource their email marketing.* Are local businesses able to maintain a strong database of potential customers?
**Facebook
***Adgorithmics Inc, 2017

 


Quote of the week

 “To live in the past is to die in the present.”
Bill Belichik

Your MOM Knows Best 

  • BTB (Before The Blog) editions of the MOM online newsletter are now available on the About page, available from the menu in the upper right hand corner.
  • Check the menu in the upper right, it’s an easy access for reports and contacts that you will need to keep handy. These will be updated as we go, but you should be able to find links, names, and phone numbers that you need on a regular basis. Depend on MOM as your in-house directory.Your MOM knows all!
  • Want to follow MOM to be the first to hear about weekly updates? Just follow MOM and you’ll receive an email notification every time a new update of MOM is published. If you are a WordPress user and are logged in, just click the Follow button in the admin bar. If you are not a WordPress user, or are logged out, just click the Follow button in the lower right-hand corner of your blog’s home page.
  • Give MOM some feedback, rate any post, or leave a comment.
  • And your MOM is everywhere, available on ALL devices…desktop, mobile (Android & iOS), and tablet.
This is your MOM, at least at work that is.


Sales

UPDATE! Local Media Workshops-RSVP’s Top Priority

  • Wilmington workshops are done, successfully!
  • Next step…appointments, sales!
  • ENC venues are set
  • Social media marketing continues
  • Email marketing campaigns continue
  • Newsrooms are pitching in with stories about these events
  • Handouts/invites are prepared and available to all for distribution
  • Attendee lists are here: ENC Media Group

Now it’s up to our sales teams!

ENC

  • Jan 29, 2018-Kinston, 11:30-1:00, Hampton Inn – Kinston
  • Jan 30, 2018-Jacksonville, 8:30-10:00 and 11:30-1:00, Courtyard Suites by Marriott – Jacksonville
  • Jan 31, 2018-New Bern, 8:30-10:00 and 11:30-1:00, DoubleTree by Hilton – New Bern

All attendees must register here: http://www.LocalMediaWorkshops.com

Remember, all attendees must register in advance on the page noted above. This same page will be linked to all promotion. The ENCLive website also features news about the events! One sheets and postcards are being prepared.

This is NOT selling attendees, this is simply doing them a favor, by letting them know we are having a seminar. THERE IS NO OBLIGATION TO PURCHASE ANYTHING! These workshops will provide direction, with no obligation from attendees. Let the workshop do the work!

Internal Sales Calendar

  • This is an INTERNAL calendar, to be used for scheduling sales activity and planning. Customer facing calendars are being prepared quickly. This is a “live” calendar that is available 24/7, via all devices. This is a great tool that will enable access to sales dates, deadlines, and future scheduling. Show customers what will work for them for the entire year, not just next week.

UPDATE! The 70% Solution

  • Sell thru report for CNC sites is available, check the AdOps page from the upper right corner menu of this blog.
  • Early month reports tend to show variances caused by incomplete orders set in GateHouse AdOps, these variances will correct with the next week’s edition.

UPDATE! Tablet Reimbursement Policy

Get ready to make your presentations using your iPad. During the months of February and March we will provide tips, and ideas to help you deliver professional looking recommendations to clients. Are you using your tablet daily? 

  • All sales personnel should be on their way to being fully adept at tablet presentations.
  • If you want to take advantage of the reimbursement available for all MMSE’s please access the tablet reimbursement form on the drive.
  • The Tablet Reimbursement Form should be completed and submitted along with a copy of the receipt for approval. Your manager will submit all approved documents to HR, then it will be submitted as reimbursement through payroll.
  • All presentations prepared in PowerPoint can be saved in PDF format and can be downloaded onto the units for view. (Limiting transitions, graphics, etc. is best practice for customer view anyway.)

Training

UPDATE!-Changes to the Partner Portal

  • Look for new login credentials emailed to you today
  • The process for communicating thru the Portal is changing
  • Please also note, Portal communications may not be conducted via email. All communication will require Portal login’s.

NEW!-January Digital Updates from GateHouse and ThriveHive

The recorded webinar and deck is available on the TH training site. Please revisit, there are very important changes announced. 

UPDATE!-How is Social Management affected by Facebook News Changes

  • Check out what Facebook changes will mean for ThriveHive’s social management services, today! This and more on the GateHouse training site!

UPDATE!2018 ThriveHive Winter Solutions Academy

Join the Training Team for a series of live webinars to learn individual solutions and ask questions in a virtual classroom.  You can attend a single session or all.  When you register you’re automatically enrolled in all the sessions. Register for these important updated training sessions @ the ThriveHive training website. 

Webinars are scheduled for Thursdays at Noon Eastern / 9 am Pacific starting February 1st and last for about an hour.  If you can’t attend one of the live sessions, you can access the On Demand Academy from the Training site.

NEW THIS WEEK!MOM’s 5MQ 


AdOps

ENC and StarNewsMedia reports are available on the drive

  • ENC and SNM Campaign reports
  • ENC and SNM Monthly O&O Audience reports
  • GateHouse inventory availability (all sites)
  • ENCO&O  Rich Media Calendars
  • ENC Front page sticky note calendars

See the Reports page, from upper right menu of MOM!


Events & Promotion

Promotions

NEW!-2018 is here and we are already behind!

Still available…

  • Valentine’s Day Sweepstakes
  • Tax Prep Sweepstakes
  • College Hoops
  • Honeymoon Giveaway
  • Home Improvement Sweepstakes
  • Batter’s Up ENC Power Hitter Promotion-Wood Ducks Tix

Alissa will be reaching out about prospects for these promotions… get your lists ready! Or reach out to her about anyone you have in mind!

 

Valentine’s Day

Over $18 Billion is spent for Valentine’s Day! Let’s help our advertisers get a good chunk of that!

Valentine’s Day Promotional Opportunities (all have great valued marketing packages!)

Valentine’s Day Staycation Giveaway

  • Who wouldn’t mind a night away without all the travel? This is great for local advertisers looking for an audience that like to go out, have date nights, couples (married or dating), or parents.
  • Presenting sponsor gets lead generation as well
    • Available for each property

Valentine’s Day Photo Contest

  • People love to share photos and see others. Audience is wide ranging – photo entries could be with a spouse, significant other, pet, or kid.
  • Lead Generation, Exclusive sponsor
  • One available per property

Valentine’s Day Quizzes

  • High engagement and fun for the audience
  • Great to grow social media awareness
  • Good idea to offer a prize to generate leads
    • Examples: What TV couple are you? Test your V-Day knowledge.
  • Can give a coupon to anyone that does a quiz to increase chance of foot traffic

Floral Giveaway

  • Flowers is one of the top items people buy for Valentine’s Day
  • Great coverage for a florist to promote during one of the biggest holidays for them
  • Lead generation

Jewelry Giveaway

  • Another item highly purchased during the holiday
  • Audience to target couples, men/husbands, all income levels, mothers, working individuals
  • Great brand awareness and time to promote an item they want focused on during Valentine’s Day
  • What Should I Get My Sweetheart? Quiz
  • Target a wide audience
  • Social media driven – promote sharing on social media
  • Increase brand awareness and also promotes items people can purchase at the advertiser’s store
  • All options for outcomes can be items from advertiser’s store.
  • Can send a coupon to all participants to entice consumers to go to store to purchase the item that was the result of the quiz

Sales collateral: Here

***YOU CAN BUNDLE MULTIPLE PROMOTIONS***

Example: (This would be a great package for a retail jeweler) Quizzes, jewelry giveaway, and Staycation giveaway. They get leads, social media awareness, and opportunity to get more people in the store during the time up to Valentine’s Day

NEW! 2018 Home Improvement

This may not be a cruise but lucky winners can win brand new products for their home!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors, multiple Basic Packages available!
  • Category Exclusivity for sponsors (i.e. only one mattress store, one light store, one painter, et.c)
  • Will be shown during the 2018 Home and Garden Shows in New Bern and Jacksonville in March
  • For ENC and Wilmington
  • Audience is homeowners, renters, people looking for home improvement

Check out today’s Pie Chart of the week for 2018 Home Improvement spending forecast!

UPDATE-This Is Big! 2018 College Hoops Challenge

With thousands of people watch March Madness… why not give our advertisers a taste of that audience?!

Consumer Side

  • High Engagement
    • Over 17 Million viewers for NCAA Men’s Basketball National Championship
  • Participants make a bracket. Can re-enter on 2nd and 3rd round if bracket busts
  • Prizes for consumers: PS4 Pro, $1 Million cash prizes, and FatHeads

Advertisers Win too!

  • Each advertiser gets paired with a team
  • If team makes in each round, they win more advertising
    • Round of 16 – Eighth Page Ad
    • Round of 8 – Quarter Page Ad
    • Semi-Finals – Half Page Ad
    • Runner Up – Full Page Ad
    • National Champion – Double-Truck Ad

NEW! Advertisers will also have the chance to win great Tournament Tix!

  • Advertisers get chances based on their promotion purchase
  • These prizes are worth $1000’s! Every business in our region will want to know more!

 

 

Ways to suggest use of tickets:

  • Incentive for their employees
  • Run an in-store promotion to give away to a lucky shopper
    • We can run a promotion to give them away for them
    • Great lead generation
    • High engagement
    • Increase social media awareness
  • They can use the tickets themselves to attend the exciting games in Charlotte, NC

Basics about this promo:

  • 1 Slam Dunk Sponsor, 4 3-Pointer Sponsors, multiple Lay-Up Sponsors available!
  • Large Audience engaged in promotion – they have a chance to win big ($1 million in cash prizes, PS4 Pro, and Fatheads)
  • Advertisers can win big too – National Champion will win a DOUBLE TRUCK!
  • Available for all properties of CNC

NEW-Power Hitter Promotions for Wood Ducks Tix

Series of baseball related promotions, different promotion monthly but one sponsor can take it all!

Reader engagement promotions…

  • April: Which stadium food are you?
  • May: Super Fan Photo Contest
  • June: Father’s Day Giveaway
  • July: Photo Contest (TBD)
  • August: Can we guess what baseball fan you are?

Information coming out soon, but don’t hesitate to contact Alissa right away to start discussing your prospects!

Tracking our progress…

  • All Promotions will have campaigns in Sugar CRM. The titles will go as “CNC 2018…..” Be sure to link any opportunities to those promotions
  • When entering an end date for an opportunity, be sure that you use the deadline for the promotion.
  • If you have questions, contact Alissa

encmedialive.com

Upcoming Shows…

  • ENC Local Media Workshops, January 29, 2018
  • ENC Local Media Workshops, January 30, 2018
  • ENC Local Media Workshops, January 31, 2018
  • Home and Garden Show, Jacksonville – March 10th & 11th
  • Home and Garden Show, New Bern – March 17th & 18th

Marketing

Borrell Research: Who Handles Your Digital Marketing Services

Answer: EVERYONE!

This pie chart is a riot! Everyone has a piece of the pie. This is a national survey from Borrell’s Local Market Surveys. Here are the leaders…

  • GoDaddy-5%
  • Internal/Self-3%
  • Google-2%
  • CDK Global-2%
  • Hibu-1%
  • Wix-1%

And you will also notice that even wives, sons-in-law, and relatives scored on this survey. Here’s the point. Marketing Services is our growth area, virtually every SMB utilizes services. The competitive field is brutal. The only way to compete is to be knowledgeable, and in front of our local customers, and do this often!

Here is a larger version of this pie chart, great for a quick presentation!

 

ENC Media Group Brochures

We have new ENC Media Group Sales Brochures that are available for all sales personnel. These great new brochures provide an overview of ENC Media Group, print and digital. As we continue to brand ourselves as a regional marketing powerhouse, this will help explain the overall capabilities and reach of our local properties, ENC Media Group, ThriveHive, and GateHouse Media.

StarNews Media brochures and regionally focused Coastal North Carolina Group brochures are currently in the works. Look for them in Q1!

 

 


Good To Know

  • GateHouse Media purchases the Eugene, OR Register Guard. GateHouse continues to grow and show strength. The Register Guard is a very strong title, located in a very cool town, home of the University of Oregon just a little more than 100 miles south of Portland. Check out the story here.
  • ThriveHive gets serious about “very” small businesses. Check out this feature on Perry Evans, ThriveHive SVP of Product Strategy and Corporate Development.  Perry was an early pioneer with MapQuest and is leading a ThriveHive product and engineering hub in Denver, CO.
  • Facebook no longer allowing age or gender targeting for Real Estate or Employment campaigns. Facebook is stepping up the enforcement of its prohibition against discrimination in advertising for housing and employment. (Housing and employment are two areas in which federal law prohibits discrimination based on age, race, color, religion, sex, handicap, familial status, or national origin.) No link to this one, check the TH Training website for this, IMPORTANT!

     


 5MQ (Five Minute Quiz)

Deadline: Tuesday 1/30/18 @ 5:00 PM. Here is MOM’s Five Minute Quiz for today. This week’s 5MQ is all about the January GH/TH roll out. Just offer your best answers, and we will review the results on the Wednesday Webinar.

This week’s 5MQ


FACEBOOK CHANGES, WHAT DO WE DO ABOUT IT?

 

So what has Facebook been up to this week? This is a challenge for all of us to keep up with the latest changes ongoing. All GateHouse newspapers have included tips for consumers on how to make sure their local news source remains in the daily news feed. But what about local businesses? These changes have an impact on all pages that are not generated from what Facebook considers to be “trusted” sources. And in FB language that starts with FB friends.

So what do we do?

  • Don’t trust just one source of information regarding changes.
  • Keep up on the latest changes going on with Facebook. See this week’s Good to Know for some information.
  • Check Google regularly for updates on these changes because they are ongoing.
  • Discuss the issues with local businesses, let them know that we are on top of all the ongoing developments. Remember, these changes will impact what local businesses post also. The best social media management experts will be focusing on generating posts that will be “shared” by others. In doing so, friends of those “sharing” the posts will be sending out, and seen as trusted sources to their friends.
  • Feel free to inquire how current campaigns are going to be changed (if they will be changed at all) by ThriveHive’s social media team

This is an excellent example of how fast the digital media space changes, and a fantastic opportunity for all of us to show our expertise and local business leadership to aid our customers.

Remember, it’s ok to say “I don’t know” as long as you know who might.


Quote of the week

 “The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”
-Mark Zuckerberg

Your MOM Knows Best 

  • BTB (Before The Blog) editions of the MOM online newsletter are now available on the About page, available from the menu in the upper right hand corner.
  • Check the menu in the upper right, it’s an easy access for reports and contacts that you will need to keep handy. These will be updated as we go, but you should be able to find links, names, and phone numbers that you need on a regular basis. Depend on MOM as your in-house directory.Your MOM knows all!
  • Want to follow MOM to be the first to hear about weekly updates? Just follow MOM and you’ll receive an email notification every time a new update of MOM is published. If you are a WordPress user and are logged in, just click the Follow button in the admin bar. If you are not a WordPress user, or are logged out, just click the Follow button in the lower right-hand corner of your blog’s home page.
  • Give MOM some feedback, rate any post, or leave a comment.
  • And your MOM is everywhere, available on ALL devices…desktop, mobile (Android & iOS), and tablet.
This is your MOM, at least at work that is.


Sales

UPDATE! Local Media Workshops-RSVP’s Top Priority

  • Wilmington workshops are done, successfully!
  • Next step…appointments, sales!
  • ENC venues are set
  • Social media marketing continues
  • Email marketing campaigns continue
  • Newsrooms are pitching in with stories about these events
  • Handouts/invites are prepared and available to all for distribution
  • Attendee lists are here: ENC Media Group

Now it’s up to our sales teams!

ENC

  • Jan 29, 2018-Kinston, 11:30-1:00, Hampton Inn – Kinston
  • Jan 30, 2018-Jacksonville, 8:30-10:00 and 11:30-1:00, Courtyard Suites by Marriott – Jacksonville
  • Jan 31, 2018-New Bern, 8:30-10:00 and 11:30-1:00, DoubleTree by Hilton – New Bern

All attendees must register here: http://www.LocalMediaWorkshops.com

Remember, all attendees must register in advance on the page noted above. This same page will be linked to all promotion. The ENCLive website also features news about the events! One sheets and postcards are being prepared.

This is NOT selling attendees, this is simply doing them a favor, by letting them know we are having a seminar. THERE IS NO OBLIGATION TO PURCHASE ANYTHING! These workshops will provide direction, with no obligation from attendees. Let the workshop do the work!

Internal Sales Calendar

  • This is an INTERNAL calendar, to be used for scheduling sales activity and planning. Customer facing calendars are being prepared quickly. This is a “live” calendar that is available 24/7, via all devices. This is a great tool that will enable access to sales dates, deadlines, and future scheduling. Show customers what will work for them for the entire year, not just next week.

UPDATE! The 70% Solution

  • Sell thru report for CNC sites is available, check the AdOps page from the upper right corner menu of this blog.
  • Early month reports tend to show variances caused by incomplete orders set in GateHouse AdOps, these variances will correct with the next week’s edition.

UPDATE! Tablet Reimbursement Policy

  • All sales personnel should be on their way to being fully adept at tablet presentations.
  • If you want to take advantage of the reimbursment available for all MMSE’s please access the tablet reimbursement form on the drive.
  • The Tablet Reimbursement Form should be completed and submitted along with a copy of the receipt for approval. Your manager will submit all approved documents to HR, then it will be submitted as reimbursement through payroll.
  • All presentations prepared in PowerPoint can be saved in PDF format and can be downloaded onto the units for view. (Limiting transitions, graphics, etc. is best practice for customer view anyway.)

Training

NEW!-How is Social Management affected by Facebook News Changes

  • Check out what Facebook changes will mean for ThriveHive’s social management services, today! This and more on the GateHouse training site!

UPDATE!-January Digital Updates from GateHouse and ThriveHive

This is an extremely important set of updates, there will be a recorded session but everyone is asked to register for one of the sessions below.

Choose one:

  • Jan 25, 2018 1:00 PM EST
  • Jan 26, 2018 10:00 AM EST

Register on the GateHouse Media Training website

UPDATE!-Training

2018 ThriveHive Winter Solutions Academy

Join the Training Team for a series of live webinars to learn individual solutions and ask questions in a virtual classroom.  You can attend a single session or all.  When you register you’re automatically enrolled in all the sessions. Register for these important updated training sessions @ the ThriveHive training website. 

Webinars are scheduled for Thursdays at Noon Eastern / 9 am Pacific starting February 1st and last for about an hour.  If you can’t attend one of the live sessions, you can access the On Demand Academy from the Training site.

NEW THIS WEEK!MOM’s 5MQ 


AdOps

ENC and StarNewsMedia reports are available on the drive

  • ENC and SNM Campaign reports
  • ENC and SNM Monthly O&O Audience reports
  • GateHouse inventory availability (all sites)
  • ENCO&O  Rich Media Calendars
  • ENC Front page sticky note calendars

See the Reports page, from upper right menu of MOM!


Events & Promotion

Promotions

NEW!-2018 is here and we are already behind!

Still available…

  • Valentine’s Day Sweepstakes
  • Tax Prep Sweepstakes
  • College Hoops
  • Honeymoon Giveaway
  • Home Improvement Sweepstakes
  • Batter’s Up ENC Baseball Promotion-Wood Ducks Tix

Alissa will be reaching out about prospects for these promotions… get your lists ready! Or reach out to her about anyone you have in mind!

 

Valentine’s Day

Over $18 Billion is spent for Valentine’s Day! Let’s help our advertisers get a good chunk of that!

Valentine’s Day Promotional Opportunities (all have great valued marketing packages!)

Valentine’s Day Staycation Giveaway

  • Who wouldn’t mind a night away without all the travel? This is great for local advertisers looking for an audience that like to go out, have date nights, couples (married or dating), or parents.
  • Presenting sponsor gets lead generation as well
    • Available for each property

Valentine’s Day Photo Contest

  • People love to share photos and see others. Audience is wide ranging – photo entries could be with a spouse, significant other, pet, or kid.
  • Lead Generation, Exclusive sponsor
  • One available per property

Valentine’s Day Quizzes

  • High engagement and fun for the audience
  • Great to grow social media awareness
  • Good idea to offer a prize to generate leads
    • Examples: What TV couple are you? Test your V-Day knowledge.
  • Can give a coupon to anyone that does a quiz to increase chance of foot traffic

Floral Giveaway

  • Flowers is one of the top items people buy for Valentine’s Day
  • Great coverage for a florist to promote during one of the biggest holidays for them
  • Lead generation

Jewelry Giveaway

  • Another item highly purchased during the holiday
  • Audience to target couples, men/husbands, all income levels, mothers, working individuals
  • Great brand awareness and time to promote an item they want focused on during Valentine’s Day
  • What Should I Get My Sweetheart? Quiz
  • Target a wide audience
  • Social media driven – promote sharing on social media
  • Increase brand awareness and also promotes items people can purchase at the advertiser’s store
  • All options for outcomes can be items from advertiser’s store.
  • Can send a coupon to all participants to entice consumers to go to store to purchase the item that was the result of the quiz

Sales collateral: Here

***YOU CAN BUNDLE MULTIPLE PROMOTIONS***

Example: (This would be a great package for a retail jeweler) Quizzes, jewelry giveaway, and Staycation giveaway. They get leads, social media awareness, and opportunity to get more people in the store during the time up to Valentine’s Day

NEW! 2018 Home Improvement

This may not be a cruise but lucky winners can win brand new products for their home!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors, multiple Basic Packages available!
  • Category Exclusivity for sponsors (i.e. only one mattress store, one light store, one painter, et.c)
  • Will be shown during the 2018 Home and Garden Shows in New Bern and Jacksonville in March
  • For ENC and Wilmington
  • Audience is homeowners, renters, people looking for home improvement

Check out today’s Pie Chart of the week for 2018 Home Improvement spending forecast!

2018 College Hoops Challenge

With thousands of people watch March Madness… why not give our advertisers a taste of that audience?!

Consumer Side

  • High Engagement
    • Over 17 Million viewers for NCAA Men’s Basketball National Championship
  • Participants make a bracket. Can re-enter on 2nd and 3rd round if bracket busts
  • Prizes for consumers: PS4 Pro, $1 Million cash prizes, and FatHeads

Advertisers Win too!

  • Each advertiser gets paired with a team
  • If team makes in each round, they win more advertising
    • Round of 16 – Eighth Page Ad
    • Round of 8 – Quarter Page Ad
    • Semi-Finals – Half Page Ad
    • Runner Up – Full Page Ad
    • National Champion – Double-Truck Ad

NEW! Ultimate MVP

  • Additional sponsorship available
  • Advertiser gets a great marketing package AND (2) NCAA Tickets!
  • They also get a team on the College Hoops Challenge Bracket

 

Ways to suggest use of tickets:

  • Incentive for their employees
  • Run an in-store promotion to give away to a lucky shopper
    • We can run a promotion to give them away for them
    • Great lead generation
    • High engagement
    • Increase social media awareness
  • They can use the tickets themselves to attend the exciting games in Charlotte, NC

Basics about this promo:

  • 1 Slam Dunk Sponsor, 4 3-Pointer Sponsors, multiple Lay-Up Sponsors available!
  • Large Audience engaged in promotion – they have a chance to win big ($1 million in cash prizes, PS4 Pro, and Fatheads)
  • Advertisers can win big too – National Champion will win a DOUBLE TRUCK!
  • Available for all properties of CNC

CRM Campaigns

  • All Promotions will have campaigns in Sugar CRM. The titles will go as “CNC 2018…..” Be sure to link any opportunities to those promotions
  • When entering an end date for an opportunity, be sure that you use the deadline for the promotion.
  • If you have questions, contact Alissa

encmedialive.com

Upcoming Shows…

  • StarNews Media Local Media Workshops, January 17 & 18, 2018
  • Bridal & Special Event Expo – January 21st
  • ENC Local Media Workshops, January 29, 2018
  • ENC Local Media Workshops, January 30, 2018
  • ENC Local Media Workshops, January 31, 2018
  • Home and Garden Show, Jacksonville – March 10th & 11th
  • Home and Garden Show, New Bern – March 17th & 18th

Marketing

Pie Chart of the Week-Valentine’s Day Approaches

 2018 Local Ad Spending-Florists

Where do florists spend their ad budgets? You might think this graph is skewed by national brands, but remember this data comes from LOCAL businesses!

  • Online-70%
  • Directories-8%
  • Newspapers-7%
  • Local TV-4%
  • Other print, Out-of-home-3%

So our local O&O websites provide an excellent opportunity for florists in our market. We can have these campaigns live very quickly!

Here is a larger version of this pie chart, great for a quick presentation!

 

ENC Media Group Brochures

We have new ENC Media Group Sales Brochures that are available for all sales personnel. These great new brochures provide an overview of ENC Media Group, print and digital. As we continue to brand ourselves as a regional marketing powerhouse, this will help explain the overall capabilities and reach of our local properties, ENC Media Group, ThriveHive, and GateHouse Media.

StarNews Media brochures and regionally focused Coastal North Carolina Group brochures are currently in the works. Look for them in Q1!

 

 


Good To Know

  • Update-Facebook is making changes to the news feed. Here’s how to insure that news from your favorite news sources remains in your Facebook newsfeed.
  • Page speed will become a factor in mobile search ranking. This means that Google will take into account the loading speed of mobile websites when determining page rank on mobile searches. This, combined with Google’s mobile-first indexing places an even brighter spotlight on the importance of mobile sites. Check it our on SearchEngineLand.
  • Should local businesses be ASKING for reviews? Customer reviews and ratings are a very important part of local search ranking. Too many times, local businesses try to improve their position on SERP’s but have little to no consumer feedback to show. Just how do local businesses obtain reviews? Check it out here on StreetFightMag. 
  • Pixels now required for effective Facebook “traffic” campaigns. Facebook advertising campaigns designed to generate clicks to an advertiser’s website (called TRAFFIC campaigns) now require a pixel to be placed on the landing page. And if the campaign is to generate clicks to the advertiser’s website, that website is the landing page. The pixels allow ThriveHive to much more effectively target and reach the right campaign. This is something that every digital expert needs to know, and something that local businesses likely cannot know. Check it our here, directly from ThriveHive.

 5MQ (Five Minute Quiz)

Deadline: Tuesday @ 5:00 PM. Here is MOM’s Five Minute Quiz for today. Just offer your best answers, and we will review the results on the Wednesday Webinar.

This week’s 5MQ


TAKING THE BLINDERS OFF

Training, training, training…sometimes it seems like the changes impacting our business is demanding training every day. That’s the way it’s been for a while now.  We cannot get away from it, learning new products and processes is part of the job. But is that enough? Is the training put in front of us going to get us where we need to be? The answer is simply NO!

What do we really need to know?

That is a question raised recently here, and one that we will try to answer. We need to be aware of the marketing environemtn, prdominently digital, that actually drives some of the products coming to us. When local businesses in  our markets hear that Facebook is changing how it will prioritze sotries from our own sites in its news feed, or their neighboring business owners say that Google is priotirizing mobile sites in search results that will hurt their desktop rankings, they very well may turn to us. It’s only fair to expect that their local marketing experts would be aware of these types of developetns.

Saying “I don’t know” and being ok with it.

Nobody knows everything. and the “what do we really need to know” concept is well aware of that. Personally, in today’s world, I am not sure if I can recite from memory my office phone number or fax number. I always default to my mobile number anyway, and seldom use fax. I simply don’t always memorize everything, because most information is so easy to reference via mobile devices, an there is so much of it. Therefore we don’t know everything. We should be aware of breaking developments, but we always don’t know the details. Again, we can access that almost immediately. On the other hand, we should know our rates and prices, deadlines, and capabilities. And in a pinch, be able to access this detail immediately.

Taking the blinders off.

When we say “take the blinders off” that simply refers to being aware of changes in the digital and marketing industries that local customers hear about that impact the world in which they live. It does not mean that our current training focus is inadequate. It simply refers to the fact that everything we need to know is not going to be within our training documents. Some of it is information that professionals in this business should be aware of. And in a pinch, be able to find out with a handy mobile device.

MOM to the Rescue

Starting in this week’s posting of MOM, we will have some new features. 

  • Good To Know-Each MOM will carry links to stories/features about changes in how our media and marketing services may work down the road. These are not opinions, they are issues and impacts that our local businesses are seeing and hearing, but are not part of our product training. Whether it’s a feature explaining the latest Google algorithm change, how ad-blocking software is affecting ad delivery, or changes in the number of characters on a Twitter post, it’s likely to have an impact on our customers and the way we work with them down the road. These things are “Good To Know.” This is just MOM’s way of helping expose us all to ongoing changes that are not contained within the training updates we are receiving regularly.
  • 5 Minute Quiz-MOM’s 5 Minute Quiz (5MQ) returns with today’s posts. Each 5MQ is intended to identify things we should know, and provide an opportunity for each of us to take our shot at it. Everyone will have until Tuesday at 5 PM to provide their input and answer the 5MQ. (Yes all responses are recorded!) Then on the Wednesday morning webinar we will have a brief review of answers, with discussion. This is nothing more than a way to point out things that we can and should be on top of, and a way to help all of stay that way.
  • Training-As always, MOM will try to update everyone on training opportunities available. Remember, training is ongoing, it’s not a “one and done.” If anyone has any questions about the training, or questions about products, the ThriveHive training team is very responsive. And if you want to know anything outside of that, feel free to respond to MOM. Everyone can follow MOM, and offer input with ensuing discussion.

Remember, nobody knows everything. Being able to say “I don’t know” and being ok with that is just that, it’s ok. Just be able to know where the information can be found, and access on your own.

 


Quote of the week

 “The dumbest people I know are those who know it all.”
-Malcolm Forbes

Your MOM Knows Best 

  • BTB (Before The Blog) editions of the MOM online newsletter are now available on the About page, available from the menu in the upper right hand corner.
  • Check the menu in the upper right, it’s an easy access for reports and contacts that you will need to keep handy. These will be updated as we go, but you should be able to find links, names, and phone numbers that you need on a regular basis. Depend on MOM as your in-house directory.Your MOM knows all!
  • Want to follow MOM to be the first to hear about weekly updates? Just follow MOM and you’ll receive an email notification every time a new update of MOM is published. If you are a WordPress user and are logged in, just click the Follow button in the admin bar. If you are not a WordPress user, or are logged out, just click the Follow button in the lower right-hand corner of your blog’s home page.
  • Give MOM some feedback, rate any post, or leave a comment.
  • And your MOM is everywhere, available on ALL devices…desktop, mobile (Android & iOS), and tablet.
This is your MOM, at least at work that is.


Sales

UPDATE! Local Media Workshops-RSVP’s Top Priority

  • Venues are set
  • Social media marketing has begun
  • Email marketing campaigns have started
  • Marketing has also begun in our own digital and print media
  • Newsrooms are pitching in with stories about these events
  • Handouts/invites are prepared and available to all for distribution
  • Attendee lists are here: StarNews Media and ENC Media Group

Now it’s up to our sales teams!

Wilmington

  • Jan 17, 2008, 4:00-5:30 (Real Estate), Hampton Inn – Medical Park
  • Jan 17, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park
  • Jan 18, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park

ENC

  • Jan 29, 2018-Kinston, 11:30-1:00, Hampton Inn – Kinston
  • Jan 30, 2018-Jacksonville, 8:30-10:00 and 11:30-1:00, Courtyard Suites by Marriott – Jacksonville
  • Jan 31, 2018-New Bern, 8:30-10:00 and 11:30-1:00, DoubleTree by Hilton – New Bern

All attendees must register here: http://www.LocalMediaWorkshops.com

Remember, all attendees must register in advance on the page noted above. This same page will be linked to all promotion. The ENCLive website also features news about the events! One sheets and postcards are being prepared.

This is NOT selling attendees, this is simply doing them a favor, by letting them know we are having a seminar. THERE IS NO OBLIGATION TO PURCHASE ANYTHING! These workshops will provide direction, with no obligation from attendees. Let the workshop do the work!

Internal Sales Calendar

  • This is an INTERNAL calendar, to be used for scheduling sales activity and planning. Customer facing calendars are being prepared quickly. This is a “live” calendar that is available 24/7, via all devices. This is a great tool that will enable access to sales dates, deadlines, and future scheduling. Show customers what will work for them for the entire year, not just next week.

UPDATE! The 70% Solution

  • Sell thru report for CNC sites is availble, check the AdOps page from the upper right corner menu of this blog.
  • Early month reports tend to show variances caused by incomplete orders set in GateHouse AdOps, these variances will correct with the next week’s edition.

UPDATE! Tablet Reimbursement Policy

As you heard in our Q1 Kick-off meeting, MMSE’s at ENC Media Group and StarNews Media are now eligible for reimbursement with th epurchase of a standard iPad or iPad Pro. Our goal is to support, develop, (and yes even brag about) the most elite sales team in the GateHouse network. Insuring that we all have state-of-the-art tools is just one step towards that goal. Explanation of the policy and the required Reimbursement Form are now on the CNC Sales Folder. Please save this entire folder to your Drive for future reference.  Here’s a couple of quick details on this policy.

  • This is limited to standard iPad and iPad Pro models only at this time. In “non-technical” jargon, iOS is a very stable, consistent, secure and robust platform that will support all of our efforts. If additional tablet models meet the same requirements we can have those added in to the policy as well, but for now, we are limiting only to these models.
  • The Tablet Reimbursement Form should be completed and submitted along with a copy of the receipt for approval. Your manager will submit all approved documents to HR, then it will be submitted as reimbursement through payroll.
  • All MMSE’s will be expected to utilize the tablets in the field and as a part of their regular responsibilities. However, the tablet itself is the property of the individual making the purchase…it is yours!
  • Several apps will be required for download through the Apple Store, but to my knowledge all are free…(i.e. Google Drive, Gmail and Google calendar if you prefer, etc.)
  • Any/all presentations prepared in PowerPoint can be saved in PDF format and can be downloaded onto the units for view. (Limiting transitions, graphics, etc. is best practice for customer view anyway.)

 


Training

NEW!-January Digital Updates from GateHouse and ThriveHive

This is an extremely important set of updates, there will be a recorded session but everyone is asked to register for one of the sessions below.

Choose one:

  • Jan 25, 2018 1:00 PM EST
  • Jan 26, 2018 10:00 AM EST

Register on the GateHouse Media Training website

UPDATE!-Training

2018 ThriveHive Winter Solutions Academy

Join the Training Team for a series of live webinars to learn individual solutions and ask questions in a virtual classroom.  You can attend a single session or all.  When you register you’re automatically enrolled in all the sessions. Register for these important updated training sessions @ the ThriveHive training website. 

Webinars are scheduled for Thursdays at Noon Eastern / 9 am Pacific starting February 1st and last for about an hour.  If you can’t attend one of the live sessions, you can access the On Demand Academy from the Training site.

AdOps

Monthly O&O analytics reports are available for all CNC sites (SNM & ENC)

  • O&O audience reports for December 2017 now available, here. All monthly reports, each month, are available on the drive, and from the AdOps page of this blog, (upper right hand menu) any time of day or night, on any device. These reports include users, pv’s sessions, demographics, source, etc.

O&O advertiser campaign reports now available for all CNC sites (SNM & ENC)

  • Ad Campaign reports are available for ENC and for Wilmington O&O campaigns from the AdOps page you can find from the upper right corner menu of this blog.

ENC Front Page Note Calendar

Please make sure that all tickets are in the system by December 29th. At that AdOps will transfer orders over to the O&O Calendars that we use on a daily basis. There you will find your reservation and the ticket number. If the note has been ordered it will be highlighted as usual and if your Digital reservation is highlighted that means that we have your SBB/Interscroller copy and it is good to go.

Going forward please check the calendar weekly to see what is coming up for you. We try to send out reminders but just like you sometimes we miss things.

We also have a new extra contact for reservation on the sticky note calendar, O&O calendar , Front page strip calendar  Please continue to contact Digital Ad Coordinator Jennifer Fryer, or AdOps Coordinator Tina Gilmore for all reservations on calendars, but you may now also contact Angie Bialas, (abialas@jdnews.com #8419) for the same.

UPDATED! Digital Reports

  • Check the AdOps tab on MOM’s menu for all reports, available 24/7 via any device!
  • Monthly O&O Website Audience Reports are available for all CNC. StarNews reports are available here as

Events & Promotion

Promotions

NEW!-2018 is here and we are already behind!

Still available…

  • Valentine’s Day Sweepstakes
  • Tax Prep Sweepstakes
  • College Hoops
  • Honeymoon Giveaway
  • Home Improvement Sweepstakes

Alissa will be reaching out about prospects for these promotions… get your lists ready! Or reach out to her about anyone you have in mind!

 

Valentine’s Day

Over $18 Billion is spent for Valentine’s Day! Let’s help our advertisers get a good chunk of that!

Valentine’s Day Promotional Opportunities (all have great valued marketing packages!)

Valentine’s Day Staycation Giveaway

  • Who wouldn’t mind a night away without all the travel? This is great for local advertisers looking for an audience that like to go out, have date nights, couples (married or dating), or parents.
  • Presenting sponsor gets lead generation as well
    • Available for each property

Valentine’s Day Photo Contest

  • People love to share photos and see others. Audience is wide ranging – photo entries could be with a spouse, significant other, pet, or kid.
  • Lead Generation, Exclusive sponsor
  • One available per property

Valentine’s Day Quizzes

  • High engagement and fun for the audience
  • Great to grow social media awareness
  • Good idea to offer a prize to generate leads
    • Examples: What TV couple are you? Test your V-Day knowledge.
  • Can give a coupon to anyone that does a quiz to increase chance of foot traffic

Floral Giveaway

  • Flowers is one of the top items people buy for Valentine’s Day
  • Great coverage for a florist to promote during one of the biggest holidays for them
  • Lead generation

Jewelry Giveaway

  • Another item highly purchased during the holiday
  • Audience to target couples, men/husbands, all income levels, mothers, working individuals
  • Great brand awareness and time to promote an item they want focused on during Valentine’s Day
  • What Should I Get My Sweetheart? Quiz
  • Target a wide audience
  • Social media driven – promote sharing on social media
  • Increase brand awareness and also promotes items people can purchase at the advertiser’s store
  • All options for outcomes can be items from advertiser’s store.
  • Can send a coupon to all participants to entice consumers to go to store to purchase the item that was the result of the quiz

Collateral will be available by EOD Monday, January 15th in the drive: Here

***YOU CAN BUNDLE MULTIPLE PROMOTIONS***

Example: (This would be a great package for a retail jeweler) Quizzes, jewelry giveaway, and Staycation giveaway. They get leads, social media awareness, and opportunity to get more people in the store during the time up to Valentine’s Day

CRM Campaigns

  • All Promotions will have campaigns in Sugar CRM. The titles will go as “CNC 2018…..” Be sure to link any opportunities to those promotions
  • When entering an end date for an opportunity, be sure that you use the deadline for the promotion.
  • If you have questions, contact Alissa

UPDATE! 2018 Honeymoon Giveaway

We are giving away a cruise to a lucky couple! What bridal advertiser wouldn’t want to be a part of that?!

 

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors
  • For ENC and Wilmington
  • Audience is brides planning their weddings
  • Promotion will be displayed at the 2018 Bridal and Special Events Show in January

NEW! 2018 Home Improvement

This may not be a cruise but lucky winners can win brand new products for their home!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors, multiple Basic Packages available!
  • Category Exclusivity for sponsors (i.e. only one mattress store, one light store, one painter, et.c)
  • Will be shown during the 2018 Home and Garden Shows in New Bern and Jacksonville in March
  • For ENC and Wilmington
  • Audience is homeowners, renters, people looking for home improvement

Check out today’s Pie Chart of the week for 2018 Home Improvement spending forecast!

2018 College Hoops Challenge

With thousands of people watch March Madness… why not give our advertisers a taste of that audience?!

Consumer Side

  • High Engagement
    • Over 17 Million viewers for NCAA Men’s Basketball National Championship
  • Participants make a bracket. Can re-enter on 2nd and 3rd round if bracket busts
  • Prizes for consumers: PS4 Pro, $1 Million cash prizes, and FatHeads

Advertisers Win too!

  • Each advertiser gets paired with a team
  • If team makes in each round, they win more advertising
    • Round of 16 – Eighth Page Ad
    • Round of 8 – Quarter Page Ad
    • Semi-Finals – Half Page Ad
    • Runner Up – Full Page Ad
    • National Champion – Double-Truck Ad

NEW! Ultimate MVP

  • Additional sponsorship available
  • Advertiser gets a great marketing package AND (2) NCAA Tickets!
  • They also get a team on the College Hoops Challenge Bracket

 

Ways to suggest use of tickets:

  • Incentive for their employees
  • Run an in-store promotion to give away to a lucky shopper
    • We can run a promotion to give them away for them
    • Great lead generation
    • High engagement
    • Increase social media awareness
  • They can use the tickets themselves to attend the exciting games in Charlotte, NC

 

Basics about this promo:

  • 1 Slam Dunk Sponsor, 4 3-Pointer Sponsors, multiple Lay-Up Sponsors available!
  • Large Audience engaged in promotion – they have a chance to win big ($1 million in cash prizes, PS4 Pro, and Fatheads)
  • Advertisers can win big too – National Champion will win a DOUBLE TRUCK!
  • Available for all properties of CNC

And that’s only the beginning!

  • 2018 Tailgate Giveaway
  • 2018 Tax Prep Quizzes and Sweepstakes
  • 2018 Valentine’s Day Staycation Giveaway
  • Anything you can think of!

encmedialive.com

Upcoming Shows…

  • StarNews Media Local Media Workshops, January 17 & 18, 2018
  • Bridal & Special Event Expo – January 21st
  • ENC Local Media Workshops, January 29, 2018
  • ENC Local Media Workshops, January 30, 2018
  • ENC Local Media Workshops, January 31, 2018
  • Home and Garden Show, Jacksonville – March 10th & 11th
  • Home and Garden Show, New Bern – March 17th & 18th

Marketing

Pie Chart of the Week

 2018 Local Ad Spending-Real Estate Services

REALTOR spending has not been print focused for a while now. And they continue to gravitate to online channels with nearly 80% of the ad spending forecast for online in 2018.  Social media is one of their mos often used channels, especially for individual agents.

  • Online-78%
  • Newspapers-6%
  • Direct Mail-4%
  • Local TV-3%
  • Other print-6%

Here is a larger version of this pie chart.

 

ENC Media Group Brochures

We have new ENC Media Group Sales Brochures that are available for all sales personnel. These great new brochures provide an overview of ENC Media Group, print and digital. As we continue to brand ourselves as a regional marketing powerhouse, this will help explain the overall capabilities and reach of our local properties, ENC Media Group, ThriveHive, and GateHouse Media.

StarNews Media brochures and regionally focused Coastal North Carolina Group brochures are currently in the works. Look for them in Q1!

 

 


Good To Know

  • Facebook is making changes to the news feed. In an attempt to elevate the “social” aspect of the site that FB claims is being drowned out, it sounds like posts from businesses, publishers, and brands will be subordinated to those from social friends. Local businesses might be hearing that posts from our newspapers will no longer be seen on FB, fearing that our social media services will be less effective. It really means that news publishers will have to change how they use FB, as will local businesses. See more here from the NY Times.
  • Google’s mobile-first indexing starting to default to mobile sites to determine search ranking. Google is slowly rolling out a new indexing algorythm that will look at mobile sites in determining search ranking. This means that a poor mobile site might hurt the organic search ranking of local business sites. This will not cause a sudden change, but might start to impact ranking gradually. Local businesses may feel they are already ok with their current sites. (ThriveHive sites will be just fine.) But not all will. More on this here from SearchEngineLand.
  • Google Chrome will start blocking ads on Feb. 15. In an effort to improve the quality of display ads on the web, the Coalition for Better Ads, a consortium of trade associations and companies, is sharing best practices to improve user experiences. Chrome says it will start blocking ads on Feb. 15 that do not comply. Our local customers need to know that GateHouse and ThriveHive are on top of this and have been monitoring the quality of display ads for a while. This is just one of the reason why all OnTarget ads must go thru an audit before going live. More on the story here. 

 5MQ (Five Minute Quiz)

Here is MOM’s Five Minute Quiz for today. Just offer your best answers, and we will review the results on the Wednesday Webinar. (Wilmington team, you will be occupied with your Local Media Workshops on Wednesday, please take the quiz anyway. We will provide feedback and results to y’all vie email.)

This week’s 5MQ


THE CUSTOMER IS ALWAYS…

We are on the verge of our 2018 Local Marketing Workshops in Jacksonville, Kinston, New Bern and Wilmington. While these events lead to customer visits, sales proposals and marketing commitments that we can count on throughout the year, there is a bigger reason for these events. The larger scope of the workshops is educational. These workshops are opportunities to help teach all local businesses in our markets how to conduct better, more productive marketing for their local businesses. That obviously can lead to our advantage, but the most important part is to help educate local businesses. Here’s why.

  • 70% of local SMB’s consider themselves a novice or apprentice when it comes to managing their own marketing. (Borrell Assoc. 2017) 
  • SMBs ARE NOT looking for someone…to try to convince them that one medium is better than another; THEY ARE looking for sound advice — a marketing expert they can trust. (Borrell Assoc. 2016)

The bottom line is that local businesses don’t want us to sell them “stuff.” What they want is an advisor, someone that has their best interest at heart and will make recommendations that will have those interest in mind. We have access to experts daily with ThriveHive and our own local level of expertise. But add to that Michael Blinder, with global experience across all media, and we have a great opportunity to help educated the local markets.

But what’s in it for me?

It’s true that the workshops are educational opportunities for local businesses. But what about us? How do we benefit from successfully bringing 50, 60, or 70 businesses each to one of of these events? (Remember, there are more than 42,000 local businesses in our markets.) According to CEB, a subsidiary of Gartner, top performing sales personnel in today’s environment share the following.

  1. They teach their customers.
  2. Then they tailor their sales message to the customer.
  3. They always take and maintain control of the sale.

Our workshops teach. The packages we provide allow all of us to tailor the sales message to the customer through needs analyziz, and subtle package modifications. And finally, you and our invited experts control the sale by matching our solutions with the needs of the prospect.

In the end the Local Marketing Workshops hit every touchpoint along the way to providing excellent solutions and service to local businesses.

The selling has not begun!!!!

We are not selling advertising with this invitation, we are providing a FREE opportunity for any business within our reach to come and learn more about how their business can thrive. That is the message. So our goal is simply to communicate this to as many local businesses as possible. This is a win-win scenario for all of us.

Our local businesses are looking to us for leadership. Good luck in 2018.


Quote of the week

 “Opportunity is missed by most people because it is dressed in overalls and looks like work.”
-Thomas Edison

Your MOM Knows Best 

  • BTB (Before The Blog) editions of the MOM online newsletter are now available on the About page, available from the menu in the upper right hand corner.
  • Check the menu in the upper right, it’s an easy access for reports and contacts that you will need to keep handy. These will be updated as we go, but you should be able to find links, names, and phone numbers that you need on a regular basis. Depend on MOM as your in-house directory.Your MOM knows all!
  • Want to follow MOM to be the first to hear about weekly updates? Just follow MOM and you’ll receive an email notification every time a new update of MOM is published. If you are a WordPress user and are logged in, just click the Follow button in the admin bar. If you are not a WordPress user, or are logged out, just click the Follow button in the lower right-hand corner of your blog’s home page.
  • Give MOM some feedback, rate any post, or leave a comment.
  • And your MOM is everywhere, available on ALL devices…desktop, mobile (Android & iOS), and tablet.
This is your MOM, at least at work that is.


Sales

UPDATE! Local Media Workshops-RSVP’s Top Priority

  • Venues are set
  • Social media marketing has begun
  • Email marketing campaigns have started
  • Marketing has also begun in our own digital and print media
  • Newsrooms are pitching in with stories about these events
  • Handouts/invites are prepared and available to all for distribution
  • Attendee lists are here: StarNews Media and ENC Media Group

Now it’s up to our sales teams!

Wilmington

  • Jan 17, 2008, 4:00-5:30 (Real Estate), Hampton Inn – Medical Park
  • Jan 17, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park
  • Jan 18, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park

ENC

  • Jan 29, 2018-Kinston, 11:30-1:00, Hampton Inn – Kinston
  • Jan 30, 2018-Jacksonville, 8:30-10:00 and 11:30-1:00, Courtyard Suites by Marriott – Jacksonville
  • Jan 31, 2018-New Bern, 8:30-10:00 and 11:30-1:00, DoubleTree by Hilton – New Bern

All attendees must register here: http://www.LocalMediaWorkshops.com

Remember, all attendees must register in advance on the page noted above. This same page will be linked to all promotion. The ENCLive website also features news about the events! One sheets and postcards are being prepared.

This is NOT selling attendees, this is simply doing them a favor, by letting them know we are having a seminar. THERE IS NO OBLIGATION TO PURCHASE ANYTHING! These workshops will provide direction, with no obligation from attendees. Let the workshop do the work!

Internal Sales Calendar

  • This is an INTERNAL calendar, to be used for scheduling sales activity and planning. Customer facing calendars are being prepared quickly. This is a “live” calendar that is available 24/7, via all devices. This is a great tool that will enable access to sales dates, deadlines, and future scheduling. Show customers what will work for them for the entire year, not just next week.

UPDATE! The 70% Solution

  • Sell thru report for CNC sites is availble, check the AdOps page from the upper right corner menu of this blog.
  • Early month reports tend to show variances caused by incomplete orders set in GateHouse AdOps, these variances will correct with the next week’s edition.

UPDATE! Tablet Reimbursement Policy

As you heard in our Q1 Kick-off meeting, MMSE’s at ENC Media Group and StarNews Media are now eligible for reimbursement with th epurchase of a standard iPad or iPad Pro. Our goal is to support, develop, (and yes even brag about) the most elite sales team in the GateHouse network. Insuring that we all have state-of-the-art tools is just one step towards that goal. Explanation of the policy and the required Reimbursement Form are now on the CNC Sales Folder. Please save this entire folder to your Drive for future reference.  Here’s a couple of quick details on this policy.

  • This is limited to standard iPad and iPad Pro models only at this time. In “non-technical” jargon, iOS is a very stable, consistent, secure and robust platform that will support all of our efforts. If additional tablet models meet the same requirements we can have those added in to the policy as well, but for now, we are limiting only to these models.
  • The Tablet Reimbursement Form should be completed and submitted along with a copy of the receipt for approval. Your manager will submit all approved documents to HR, then it will be submitted as reimbursement through payroll.
  • All MMSE’s will be expected to utilize the tablets in the field and as a part of their regular responsibilities. However, the tablet itself is the property of the individual making the purchase…it is yours!
  • Several apps will be required for download through the Apple Store, but to my knowledge all are free…(i.e. Google Drive, Gmail and Google calendar if you prefer, etc.)
  • Any/all presentations prepared in PowerPoint can be saved in PDF format and can be downloaded onto the units for view. (Limiting transitions, graphics, etc. is best practice for customer view anyway.)

 


Training

UPDATE!-Training

2018 ThriveHive Winter Solutions Academy

Join the Training Team for a series of live webinars to learn individual solutions and ask questions in a virtual classroom.  You can attend a single session or all.  When you register you’re automatically enrolled in all the sessions. Register for these important updated training sessions @ the ThriveHive training website. 

Webinars are scheduled for Thursdays at Noon Eastern / 9 am Pacific starting February 1st and last for about an hour.  If you can’t attend one of the live sessions, you can access the On Demand Academy from the Training site.

AdOps

NEW! Monthly O&O analytics reports are available for all CNC sites (SNM & ENC)

  • O&O audience reports for December 2017 now available, here. All monthly reports, each month, are available on the drive, and from the AdOps page of this blog, (upper right hand menu) any time of day or night, on any device. These reports include users, pv’s sessions, demographics, source, etc.

NEW! O&O advertiser campaign reports now available for all CNC sites (SNM & ENC)

  • Ad Campaign reports are available for ENC and for Wilmington O&O campaigns from the AdOps page you can find from the upper right corner menu of this blog.

UPDATE! ENC Front Page Note Calendar

Please make sure that all tickets are in the system by December 29th. At that AdOps will transfer orders over to the O&O Calendars that we use on a daily basis. There you will find your reservation and the ticket number. If the note has been ordered it will be highlighted as usual and if your Digital reservation is highlighted that means that we have your SBB/Interscroller copy and it is good to go.

Going forward please check the calendar weekly to see what is coming up for you. We try to send out reminders but just like you sometimes we miss things.

We also have a new extra contact for reservation on the sticky note calendar, O&O calendar , Front page strip calendar  Please continue to contact Digital Ad Coordinator Jennifer Fryer, or AdOps Coordinator Tina Gilmore for all reservations on calendars, but you may now also contact Angie Bialas, (abialas@jdnews.com #8419) for the same.

UPDATED! Digital Reports

  • Check the AdOps tab on MOM’s menu for all reports, available 24/7 via any device!
  • Monthly O&O Website Audience Reports are available for all CNC. StarNews reports are available here as

Events & Promotion

Promotions

NEW!-2018 is here and we are already behind!

Still available…

  • Tailgate Giveaway-CANCELLED
  • Valentine’s Day Sweepstakes
  • Tax Prep Sweepstakes
  • College Hoops
  • Honeymoon Giveaway
  • Home Improvement Sweepstakes

Alissa will be reaching out about prospects for these promotions… get your lists ready! Or reach out to her about anyone you have in mind!

UPDATE! 2018 Honeymoon Giveaway

We are giving away a cruise to a lucky couple! What bridal advertiser wouldn’t want to be a part of that?!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors
  • For ENC and Wilmington
  • Audience is brides planning their weddings
  • Promotion will be displayed at the 2018 Bridal and Special Events Show in January

NEW! 2018 Home Improvement

This may not be a cruise but lucky winners can win brand new products for their home!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors, multiple Basic Packages available!
  • Category Exclusivity for sponsors (i.e. only one mattress store, one light store, one painter, et.c)
  • Will be shown during the 2018 Home and Garden Shows in New Bern and Jacksonville in March
  • For ENC and Wilmington
  • Audience is homeowners, renters, people looking for home improvement

Check out today’s Pie Chart of the week for 2018 Home Improvement spending forecast!

2018 College Hoops Challenge

With thousands of people watch March Madness… why not give our advertisers a taste of that audience?!

Basics about this promo:

  • 1 Slam Dunk Sponsor, 4 3-Pointer Sponsors, multiple Lay-Up Sponsors available!
  • Large Audience engaged in promotion – they have a chance to win big ($1 million in cash prizes, PS4 Pro, and Fatheads)
  • Advertisers can win big too – National Champion will win a DOUBLE TRUCK!
  • Available for all properties of CNC

And that’s only the beginning!

  • 2018 Tailgate Giveaway
  • 2018 Tax Prep Quizzes and Sweepstakes
  • 2018 Valentine’s Day Staycation Giveaway
  • Anything you can think of!

encmedialive.com

Upcoming Shows…

  • StarNews Media Local Media Workshops, January 17 & 18, 2018
  • Bridal & Special Event Expo – January 21st
  • ENC Local Media Workshops, January 29, 2018
  • ENC Local Media Workshops, January 30, 2018
  • ENC Local Media Workshops, January 31, 2018
  • Home and Garden Show, Jacksonville – March 10th & 11th
  • Home and Garden Show, New Bern – March 17th & 18th

Marketing

Pie Chart of the Week

 2018 Local Ad Spending-Home Improvement

NOW is the time to be in front of home improvement businesses. Where will thess businesses be spending their ad dollars in 2018? This is one of the stronger business categories for newspaper.

  • Online-47%
  • Newspapers-17%
  • Direct Mail-8%
  • Directories-8%
  • Local TV-6%

 

ENC Media Group Brochures

We have new ENC Media Group Sales Brochures that are available for all sales personnel. These great new brochures provide an overview of ENC Media Group, print and digital. As we continue to brand ourselves as a regional marketing powerhouse, this will help explain the overall capabilities and reach of our local properties, ENC Media Group, ThriveHive, and GateHouse Media.

StarNews Media brochures and regionally focused Coastal North Carolina Group brochures are currently in the works. Look for them in Q1!

 

 


2018 BY THE NUMBERS

 

Numbers, numbers, numbers…every day we have to look at, recite, remember, and perform to numbers. The neat thing about the internet in many cases, is that you don’t have to memorize the numbers, you can always look them up. But even if that is the case, they are still there, they are the result of hard facts.

Below, is a set of numbers that is very relevant to our new year as they spell out where local businesses in our markets are headed this year. They clearly show the reasons why our internal and external focus is digital. These numbers are available on all the research we’ve shared previously, but don’t hesitate to ask if you have questions.

And finally, it might be wise for sales personnel to hold very close, and digest the last set in this list, in red type. These specific numbers will be looked at and reviewed frequently, as they are how we will all start to look at our performance in 2018.

Welcome to 2018!

  • 2017-that was last year, and it doesn’t matter any more because whatever local customers did then may not work this year.
  • 42,924-the estimated number of small businesses located within our 7-county market(s).
  • 10-the % of these businesses if we are lucky that we may do business with on a regular basis.
  • 53-the % of ad budget dollars forecast to be dedicated to online channels in our markets in 2018.
  • 8-the % of ad budget dollars forecast to be dedicated to newspapers in our markets in 2018.
  • 150,000,000-the number of standard ad unit impressions Coastal NC websites will deliver in ’18.
  • 21,800,000 -the $ difference between what local businesses are forecast to invest in search vs newspaper in ’18…that’s $21,800,000 million more!
  • 12,800,000-the $ difference between what local businesses are forecast to invest in targeted display vs newspaper in ’18…that’s $12,800,000 million more!
  • 820,000-the $ difference between what local businesses are forecast to invest in online video vs newspaper in ’18…that’s $820,000 more!
  • 9.4-the number of hours, on average, local SMB’s in our markets spend weekly working on their marketing/advertising
  • 3-the min. number of Rich Media ad positions each MMSE should aim to close each month in ’18
  • 2-the min. number of new ThriveHive contracts each MMSE should aim to close each month in ’18
  • 2-the min. number of new audience-based packages each MMSE should aim to close each month in ’18.
  • 50-the min. % of each MMSE’s active customers that should be purchasing some form of digital marketing services from us in ’18.
  • 500 thousand-the min. number of monthly newspaper.com ad impressions each MMSE in Wilmington and Jacksonville should be aiming at in ’18.
  • 250 thousand-the min. number of monthly newspaper.com ad impressions each MMSE in Kinston and New Bern should be aiming at in ’18.
  • 10-the min. YoY % increase in digital sales revenue each MMSE should achieve each month in ’18.

Happy New Year!


Quote(s) of the week

 “No problem can be solved from the same level of consciousness that created it.”
-Albert Einstein

Your MOM Knows Best 

  • BTB (Before The Blog) editions of the MOM online newsletter are now available on the About page, available from the menu in the upper right hand corner.
  • Check the menu in the upper right, it’s an easy access for reports and contacts that you will need to keep handy. These will be updated as we go, but you should be able to find links, names, and phone numbers that you need on a regular basis. Depend on MOM as your in-house directory.Your MOM knows all!
  • Want to follow MOM to be the first to hear about weekly updates? Just follow MOM and you’ll receive an email notification every time a new update of MOM is published. If you are a WordPress user and are logged in, just click the Follow button in the admin bar. If you are not a WordPress user, or are logged out, just click the Follow button in the lower right-hand corner of your blog’s home page.
  • Give MOM some feedback, rate any post, or leave a comment.
  • And your MOM is everywhere, available on ALL devices…desktop, mobile (Android & iOS), and tablet.
This is your MOM, at least at work that is.


Sales

NEW! Competition-Cable TV

It’s always a good idea to know what your competition is up to…

Spending in local TV is anticipated to increase. It is forecast to exceed spending in newspapers in 2018. Overall TV has done, in the opinion of some researchers, a better job of presenting digital solutions to SMB’s. The Borrell SMB study recently concluded in our market says so. So what are the benefits of local cable tv to advertisers? What are they telling businesses in our markets?

Here’s a YouTube video from a cable TV consultant bragging about why broadcast just might be the best buy for local businesses.

NEW!-Training

2018 ThriveHive Winter Solutions Academy

Join the Training Team for a series of live webinars to learn individual solutions and ask questions in a virtual classroom.  You can attend a single session or all.  When you register you’re automatically enrolled in all the sessions. Register for these important updated training sessions @ the ThriveHive training website. 

Webinars are scheduled for Thursdays at Noon Eastern / 9 am Pacific starting February 1st and last for about an hour.  If you can’t attend one of the live sessions, you can access the On Demand Academy from the Training site.

UPDATE! Local Media Workshops-RSVP’s Top Priority

  • Venues are set
  • Social media marketing has begun
  • Email marketing campaigns have started
  • Marketing has also begun in our own digital and print media
  • Newsrooms are pitching in with stories about these events
  • Handouts are prepared and available to all for distribution

Now it’s up to our sales teams!

Wilmington

  • Jan 17, 2008, 4:00-5:30 (Real Estate), Hampton Inn – Medical Park
  • Jan 17, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park
  • Jan 18, 2018, 8:30-10:00 and 12:00-1:30, Hampton Inn – Medical Park

ENC

  • Jan 29, 2018-Kinston, 11:30-1:00, Hampton Inn – Kinston
  • Jan 30, 2018-Jacksonville, 8:30-10:00 and 11:30-1:00, Courtyard Suites by Marriott – Jacksonville
  • Jan 31, 2018-New Bern, 8:30-10:00 and 11:30-1:00, DoubleTree by Hilton – New Bern

All attendees must register here: http://www.LocalMediaWorkshops.com

Remember, all attendees must register in advance on the page noted above. This same page will be linked to all promotion. The ENCLive website also features news about the events! One sheets and postcards are being prepared.

This is NOT selling attendees, this is simply doing them a favor, by letting them know we are having a seminar. THERE IS NO OBLIGATION TO PURCHASE ANYTHING! These workshops will provide direction, with no obligation from attendees. Let the workshop do the work!

Internal Sales Calendar

  • Note: This is an INTERNAL calendar, to be used for scheduling sales activity and planning. Customer facing calendars are being prepared quickly. This is a “live” calendar that is available 24/7, via all devices. This is a great tool that will enable access to sales dates, deadlines, and future scheduling. Show customers what will work for them for the entire year, not just next week. Access the section and event sales calendar online, here.

UPDATE! The 70% Solution

  • Sell thru report for CNC sites is availble, check the AdOps page from the upper right corner menu of this blog.
  • Early month reports tend to show variances caused by incomplete orders set in GateHouse AdOps, these variances will correct with the next week’s edition.

UPDATE! Tablet Reimbursement Policy

As you heard in our Q1 Kick-off meeting, MMSE’s at ENC Media Group and StarNews Media are now eligible for reimbursement with th epurchase of a standard iPad or iPad Pro. Our goal is to support, develop, (and yes even brag about) the most elite sales team in the GateHouse network. Insuring that we all have state-of-the-art tools is just one step towards that goal. Explanation of the policy and the required Reimbursement Form are now on the CNC Sales Folder. Please save this entire folder to your Drive for future reference.  Here’s a couple of quick details on this policy.

  • This is limited to standard iPad and iPad Pro models only at this time. In “non-technical” jargon, iOS is a very stable, consistent, secure and robust platform that will support all of our efforts. If additional tablet models meet the same requirements we can have those added in to the policy as well, but for now, we are limiting only to these models.
  • The Tablet Reimbursement Form should be completed and submitted along with a copy of the receipt for approval. Your manager will submit all approved documents to HR, then it will be submitted as reimbursement through payroll.
  • All MMSE’s will be expected to utilize the tablets in the field and as a part of their regular responsibilities. However, the tablet itself is the property of the individual making the purchase…it is yours!
  • Several apps will be required for download through the Apple Store, but to my knowledge all are free…(i.e. Google Drive, Gmail and Google calendar if you prefer, etc.)
  • Any/all presentations prepared in PowerPoint can be saved in PDF format and can be downloaded onto the units for view. (Limiting transitions, graphics, etc. is best practice for customer view anyway.)

ENCMG 4-Legged Call Schedule

The schedule of dates/locations for manager ride-along’s in ENC markets is located here.

 


AdOps

NEW! Wilmington campaign reports now available with ENC reports

  • Ad Campaign reports are available for ENC and for Wilmington O&O campaigns from the AdOps page you can find from the upper right corner menu of this blog.

UPDATE! ENC Front Page Note Calendar

Please make sure that all tickets are in the system by December 29th. At that AdOps will transfer orders over to the O&O Calendars that we use on a daily basis. There you will find your reservation and the ticket number. If the note has been ordered it will be highlighted as usual and if your Digital reservation is highlighted that means that we have your SBB/Interscroller copy and it is good to go.

Going forward please check the calendar weekly to see what is coming up for you. We try to send out reminders but just like you sometimes we miss things.

We also have a new extra contact for reservation on the sticky note calendar, O&O calendar , Front page strip calendar  Please continue to contact Digital Ad Coordinator Jennifer Fryer, or AdOps Coordinator Tina Gilmore for all reservations on calendars, but you may now also contact Angie Bialas, (abialas@jdnews.com #8419) for the same.

UPDATED! Digital Reports

  • Check the AdOps tab on MOM’s menu for all reports, available 24/7 via any device!
  • Monthly O&O Website Audience Reports are available for all CNC. StarNews reports are available here as

Events & Promotion

Promotions

NEW!-2018 is here and we are already behind!

Still available…

  • Tailgate Giveaway
  • Valentine’s Day Sweepstakes
  • Tax Prep Sweepstakes
  • College Hoops
  • Honeymoon Giveaway
  • Home Improvement Sweepstakes

Alissa will be reaching out about prospects for these promotions… get your lists ready! Or reach out to her about anyone you have in mind!

NEW! 2018 Honeymoon Giveaway

That’s right, we are giving away a cruise to a lucky couple! What bridal advertiser wouldn’t want to be a part of that?!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors
  • For ENC and Wilmington
  • Audience is brides planning their weddings
  • Promotion will be displayed at the 2018 Bridal and Special Events Show in January

NEW! 2018 Home Improvement

This may not be a cruise but lucky winners can win brand new products for their home!

Basics about this promo:

  • 1 Title Sponsor, 4 Co-Sponsors, multiple Basic Packages available!
  • Category Exclusivity for sponsors (i.e. only one mattress store, one light store, one painter, et.c)
  • Will be shown during the 2018 Home and Garden Shows in New Bern and Jacksonville in March
  • For ENC and Wilmington
  • Audience is homeowners, renters, people looking for home improvement

 

 

2018 College Hoops Challenge

With thousands of people watch March Madness… why not give our advertisers a taste of that audience?!

Basics about this promo:

  • 1 Slam Dunk Sponsor, 4 3-Pointer Sponsors, multiple Lay-Up Sponsors available!
  • Large Audience engaged in promotion – they have a chance to win big ($1 million in cash prizes, PS4 Pro, and Fatheads)
  • Advertisers can win big too – National Champion will win a DOUBLE TRUCK!
  • Available for all properties of CNC

 

And that’s only the beginning!

  • 2018 Tailgate Giveaway
  • 2018 Tax Prep Quizzes and Sweepstakes
  • 2018 Valentine’s Day Staycation Giveaway
  • Anything you can think of!

 

Check out the ENCLive website…encmedialive.com

Upcoming Shows…

  • StarNews Media Local Media Workshops, January 17 & 18, 2018
  • Bridal & Special Event Expo – January 21st
  • ENC Local Media Workshops, January 29, 2018
  • ENC Local Media Workshops, January 30, 2018
  • ENC Local Media Workshops, January 31, 2018
  • Home and Garden Show, Jacksonville – March 10th & 11th
  • Home and Garden Show, New Bern – March 17th & 18th

Marketing

ENC Media Group Brochures

We have new ENC Media Group Sales Brochures that are available for all sales personnel. These great new brochures provide an overview of ENC Media Group, print and digital. As we continue to brand ourselves as a regional marketing powerhouse, this will help explain the overall capabilities and reach of our local properties, ENC Media Group, ThriveHive, and GateHouse Media.

StarNews Media brochures and regionally focused Coastal North Carolina Group brochures are currently in the works. Look for them in Q1!