2019 local media spending forecasts are in, and it’s a pretty simple picture. Just about every media should experience “lower” spending in 2019. The only exceptions are…drum roll please…DIGITAL & OUTDOOR ADVERTISING.

Outdoor advertising you say? Yes…billboards, (the non-expandable kind.) You can see the forecast chart in this week’s CHART OF THE WEEK later in this post.

  • Digital: +9.2%
  • Outdoor +3.6%
  • Direct Mail +0.2%
  • Cinema -0.5%
  • Radio -2.8%
  • Directories -5.9%
  • Other Print -7.4%
  • TV -13.5%
  • Newspaper -15.8%
  • Cable TV -16.2%

So what does this mean to me?

Well, it doesn’t mean to go out and start pitching billboards. This forecast makes ThriveHive and our news sites, all the more important in our 2019 focus. Expect to hear a steady drum beat of digital news as we move into the New Year.

Quote of the week

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

— Jeff Bezos, CEO at Amazon.com


Not a whole lot more to say about this.!

MOM’s Library

(Impress your friends, your clients, and your MOM…you may not know it all but you are trying.)

  • The business shopping days of the holidays are still to come! 2018 holiday shopping is not finished. 5 of the 10 busiest shopping days of the year are still yet to come. This is something to keep in mind this week as we close out all our ongoing promotions, and stop by local businesses for last-minute idea. More on this at ShopperTrak.
  • Reputation Monitoring a must have for restaurants. Reviews are key for restaurants. Getting good reviews is not always easy. What to do with them is also just as important. And for restaurants it is a key driver for business. This makes reputation management a great tool for eateries in our markets. Want to see more, check out StreetFightMag.
  • 74% of local businesses have at least 1 review…but it’s not enough. In fact the average local business has 39 reviews. How do our customers stand up next to that? Do reviews matter in search rankings? Check out the story on SearchEngineLand.

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Author: David Prizer

Digital media executive and thought leader, emphasizing local and small business strategies. 20 years of experience in metro and community markets. Still watching Seinfeld reruns and holding out for a Cubs-White Sox subway series in my lifetime.

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