We are on the verge of our 2018 Local Marketing Workshops in Jacksonville, Kinston, New Bern and Wilmington. While these events lead to customer visits, sales proposals and marketing commitments that we can count on throughout the year, there is a bigger reason for these events. The larger scope of the workshops is educational. These […]Read More THE CUSTOMER IS ALWAYS…
Numbers, numbers, numbers…every day we have to look at, recite, remember, and perform to numbers. The neat thing about the internet in many cases, is that you don’t have to memorize the numbers, you can always look them up. But even if that is the case, they are still there, they are the result […]Read More 2018 BY THE NUMBERS
If you are like many people I know, the week between Christmas and New Year’s will not always see the greatest amount of progress on a scorecard. Decisions bet pushed aside in favor of holiday cheer, and the most sophisticated planning that takes place is timing the visits to multiple sets of parents, grand-parents, and […]Read More Happy Holidays!
Taking A Look Back…Before We Move Forward The Good, the Bad, & the Ugly This is our annual combination Happy-Holidays/Year-In-Review to celebrate how far we’ve come over the past year. Yes, there are good, even great achievements. And with the good, comes some not as good. At times, this stuff turns downright ugly! But there […]Read More THE GOOD, THE BAD AND THE UGLY…2017
You’ve Changed On The Inside…But Does It Show! Over the past 12-18-24 months we have seen a significant amount of change…in the way we do business, who we do business with, who we work with among our own “family” here to do business, etc. It’s amaizing how much change has taken place. And we seem […]Read More CH-CH-CH-CHANGES
There’s Work To Do, But We’re Doin’ OK If you are tired of hearing about the lousy state of newspapers in their markets, you just might like this one. A recently published report makes a strong case for small market newspapers to be doing a much better job than the major metro’s in attending […]Read More Don’t Believe Everything You Read…Ooops, Did I Really Say That?
He Did It All In Just One Night! Hi, I’m Ebenezer, Multimedia Sales Consultant. And I am a new man. Last night I was visited by 3 spirits, and they showed me where I’ve been, where I am today, really, in the eyes of advertisers and clients, and where I am going. As my new […]Read More EBENEZER SCROOGE-MULTIMEDIA SALES EXECUTIVE?
IT’S NOT ABOUT THE MEDIA… IT’S ABOUT THE MARKETING! “If you want to generate enough money to support a content play, you’ll have to redefine yourself as a marketing company, not a ‘media’ company…” -G. Borrell The words above, come from an interview with Gordon Borrell appearing in the Nov 2, 2017 posting on StreetFightMag, […]Read More WHO ARE WE?
STOP SELLING ADS! 75% of local marketing budgets will be allocated to “non” advertising methods in 2018. This comes out of the 2017 Borrell SMB survey recently conducted. So what do we do about it? “Stop selling ads” is a little drastic, but it really refers to focusing more on the long term aspect of […]Read More 75% OF MARKETING DOLLARS ARE NOT SPENT ON ADS. SO WHAT DO I DO NOW?
2018 Is Starting To Look Clearer We are not done with 2017 yet, but we already know where 2018 is headed. Borrell Associates has released their forecast for 2018, based on national surveys of local businesses. And it spells out continued growth overall, but not all media will track similarly. Overall growth for local […]Read More 2018 AD SPENDING FORECAST-SOME GO UP, SOME GO DOWN