Taking A Look Back…Before We Move Forward The Good, the Bad, & the Ugly This is our annual combination Happy-Holidays/Year-In-Review to celebrate how far we’ve come over the past year. Yes, there are good, even great achievements. And with the good, comes some not as good. At times, this stuff turns downright ugly! But there […]Read More THE GOOD, THE BAD AND THE UGLY…2017
You’ve Changed On The Inside…But Does It Show! Over the past 12-18-24 months we have seen a significant amount of change…in the way we do business, who we do business with, who we work with among our own “family” here to do business, etc. It’s amaizing how much change has taken place. And we seem […]Read More CH-CH-CH-CHANGES
There’s Work To Do, But We’re Doin’ OK If you are tired of hearing about the lousy state of newspapers in their markets, you just might like this one. A recently published report makes a strong case for small market newspapers to be doing a much better job than the major metro’s in attending […]Read More Don’t Believe Everything You Read…Ooops, Did I Really Say That?
He Did It All In Just One Night! Hi, I’m Ebenezer, Multimedia Sales Consultant. And I am a new man. Last night I was visited by 3 spirits, and they showed me where I’ve been, where I am today, really, in the eyes of advertisers and clients, and where I am going. As my new […]Read More EBENEZER SCROOGE-MULTIMEDIA SALES EXECUTIVE?
IT’S NOT ABOUT THE MEDIA… IT’S ABOUT THE MARKETING! “If you want to generate enough money to support a content play, you’ll have to redefine yourself as a marketing company, not a ‘media’ company…” -G. Borrell The words above, come from an interview with Gordon Borrell appearing in the Nov 2, 2017 posting on StreetFightMag, […]Read More WHO ARE WE?
STOP SELLING ADS! 75% of local marketing budgets will be allocated to “non” advertising methods in 2018. This comes out of the 2017 Borrell SMB survey recently conducted. So what do we do about it? “Stop selling ads” is a little drastic, but it really refers to focusing more on the long term aspect of […]Read More 75% OF MARKETING DOLLARS ARE NOT SPENT ON ADS. SO WHAT DO I DO NOW?
2018 Is Starting To Look Clearer We are not done with 2017 yet, but we already know where 2018 is headed. Borrell Associates has released their forecast for 2018, based on national surveys of local businesses. And it spells out continued growth overall, but not all media will track similarly. Overall growth for local […]Read More 2018 AD SPENDING FORECAST-SOME GO UP, SOME GO DOWN
5 Scary Digital Marketing Facts About Our Markets The recent Borrell Local SMB Survey results have uncovered some frightening facts pertaining to our own markets. While they may be alarming, FEAR NOT (right, easy for you to say on Halloween eve!) we all can face the fear and help our local customers safely improve their […]Read More Boo! If This Doesn’t Scare You Nothing Will
Look Familiar? Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot’s 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year. (ChainStoreAge.com) This is just a […]Read More Warning: The Holiday Shopping Season Has Already Begun!
Social Media Considered The Most Effective Ad Medium By Local SMB’s ef·fec·tive·ness /iˈfektivnəs/ noun -the degree to which something is successful in producing a desired result; success. The whole idea of a local business investing a portion of their hard-earned sales dollars on an advertising campaign is to generate a specific set of results. Do […]Read More Are The Solutions You Recommend Really Effective?