We’ve all had that situation where an advertiser comes to us stating what they want and we just do it. Maybe because we are happy to get the revenue or we don’t know what else to offer or they keep turning us down to have a deeper conversation. They act as if they know exactly […]Read More Are we being a roadblock to our customers by being “yes men” (and women)?
Can’t We All Just Get Along? How many times do you hear the word “agency” when discussing a possible sale with a local business? While it does likely does not happen daily, it comes up enough that it’s a good idea to take a look at a new dynamic. In the “old” days, (like about […]Read More That Moment When You Realize Your Customer Is Really Your Competition.
Don’t laugh…this is getting serious Did you catch the exciting headlines about the big yellow pages announcement? Did you ever think you would see the words “exciting” and “yellow pages” in the same sentence? The answers to both of those questions are probably no and definitely not. But this is something that all of us […]Read More Yellow Pages…They Are Not Going Away!
Targeting? We Dan Do That To! Creating a customized, targeted audience for any digital campaign seems like a logical tactic, right? It’s going to be kind of hard to find anyone to disagree with that. Yet, how many times are we actually selling an audience to perspective clients without ever doing any creating in the […]Read More Targeting 2.0
Stop Selling Ads To SMB’s…They Need Your Service Earlier this year, in the Feb 6 edition of MOM to be exact, we discussed how local businesses don’t really purchase ads, they actually want solutions to a need. But that was our own take. Now it’s time for some experts in marketing services to weigh in […]Read More Stop Selling Ads-Part II
Does this guy remind you of anybody? That’s right, we get all the cool information about emerging marketing trends before anyone else, so we can let local businesses know what they “should” be doing. Makes us sound smart, right? Well, one piece of information coming out of the 2017 Borrell SMB Survey that we should be […]Read More Do As I Say…Not As I Do?
Relationships matter, right? Local businesses purchase our services because of our strong ties to the community right? Or do they say “yes” to our proposals because we back them up with such compelling analytics that they can’t say no? Well, it seems that there’s some truth in both assumptions. Coming out of Borrell’s latest SMB Survey […]Read More Why Do Customers Say Yes?
Amazon’s purchase of Whole Foods is making small businesses think twice about their plans for the future. TRUE STORY I shop at a small, local natural food store in Kinston weekly. I’ve seen the store go from one location, to two locations, eventually closing down one of them, then recently tell me they are […]Read More Amazon Is Buying Whole Foods-Why Should I Care?
Get ready to hear that a few times, it’s how ENC rolls as of today!Read More If it didn’t happen in CRM, it just didn’t happen!