Local SMB’s Plan to Spend 54% Of Their 2018 Ad Budgets On Digital Channels The 2017 Borrell SMB Survey results are now officially in. And our own local businesses are telling us a great deal of their 2018 outlook. (Click the chart above for a larger view.) We are digital marketers first, everything else comes […]Read More DIGITAL MARKETERS FIRST…EVERYTHING ELSE COMES AFTER
The Wrong Solution Is Like Trying to Drive A Nail With A Screwdriver Just because it’s digital doesn’t make it the right solution. Have you ever heard a customer say, “I’m doing digital…”? What exactly does this mean? First of all, nobody really “does” digital. A business either uses digital tools to conduct business, stay […]Read More Are you using the right tool?
What are customers buying…what’s up and what’s down? The 2017 Borrell SMB Survey is telling us much more about our local businesses than we ever knew before. And it’s information that we should be listing to as we are preparing recommendations for holidays and the New Year. For example, if you knew that more customers […]Read More ARE YOU SELLING WHAT CUSTOMERS ARE BUYING?
Want to know what customers are doing? Just ask them. And that is exactly what Borrell Assoc. has been doing with their 2017 SMB Survey. The results are in for our markets and they are leaving some great hints for our direction going forward. Our results are a compilation of the Coastal NC markets including […]Read More What Our Customers Are Telling Us
The fourth quarter is supposed to be the strongest time of the year for local businesses. Even the National Retail Federation says that almost 20% of annual sales can be attributed to holiday purchases. But Q4 is more than carols, sugar plumbs, and turkey. Halloween is becoming one of the most popular holidays in the […]Read More SMB Marketing Tips For The Holidays
When Do Local Businesses Want to Start Discussing The Holiday Season? Labor Day marks the end of summer. But did you know that it also marks the beginning of the biggest ad-buying month of the year? Yep, that’s right. This is a fact, it’s not a forecast, assumption, or estimate. More advertising is scheduled and […]Read More September is the biggest ad buying month of the year
What’s your plan to achieve your goal? Let’s admit it, many goals ask us to work a little. In order to achieve goals, we need to do something, right? But if the plan to achieve the goal is simply a hope, or even a promise, to simply “sell more stuff” it’s just as likely that […]Read More A Goal Without A Plan Is Just A Wish
This is not the last time you will hear someone talk about thinking ahead. And frankly every tool we now have at our disposal points us in that direction. Why? Well local businesses…OUR CUSTOMERS… are already doing the same. In a recent study conducted by Campaigner, an email marketing company with signification penetration in the […]Read More Christmas In July Really Happened Last February
We’ve all had that situation where an advertiser comes to us stating what they want and we just do it. Maybe because we are happy to get the revenue or we don’t know what else to offer or they keep turning us down to have a deeper conversation. They act as if they know exactly […]Read More Are we being a roadblock to our customers by being “yes men” (and women)?
Can’t We All Just Get Along? How many times do you hear the word “agency” when discussing a possible sale with a local business? While it does likely does not happen daily, it comes up enough that it’s a good idea to take a look at a new dynamic. In the “old” days, (like about […]Read More That Moment When You Realize Your Customer Is Really Your Competition.